An Academic Medical Center's Expansion to the European Union: A Case Study of UPMC's Joint Projects in Italy and Ireland

Authors

  • Josephine E. Olson University of Pittsburgh Joseph M. Katz Graduate School of Business
  • Michael K. Lin Providigm, LLC Denver, CO
  • Leslie M. Brady Office of Congressman Brian Higgins, NY-26 U.S. House of Representatives Washington, DC
  • George A. Huber University of Pittsburgh

DOI:

https://doi.org/10.5195/ppeu.2014.19

Keywords:

European Union, Academic Medical Centers, International Service Trade

Abstract

This case study examines the expansion of the University of Pittsburgh Medical Center (UPMC) to Italy and Ireland in the European Union. The authors use international business theory to help understand why US Academic Medical Centers (AMCs) are beginning to go abroad and, through semistructured interviews with UPMC officials, they examine the market entry issues UPMC faced when expanding to Italy and Ireland. The authors also explain why UPMC’s first successful foreign ventures took place in the European Union. They conclude with comments on several of the strategic issues that AMCs should address if they wish to successfully expand overseas.

Author Biographies

Josephine E. Olson, University of Pittsburgh Joseph M. Katz Graduate School of Business

Professor of Business Administration

George A. Huber, University of Pittsburgh

Professor of Public Health Practice and Associate Dean for Policy, Department of Health Policy and Management, Graduate School of Public Health

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Published

2014-06-17

Issue

Vol. 3 No. 1 (2014)

Section

Articles

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